Realtor Finding For House Selling

To discover how to choose a real estate agent for selling, follow these steps.

1. Obtain the services of more than one listing agent.

According to the National Association of Realtors, 77 percent of people selling a house choose their agent without speaking to anybody else.

This tulum mexico condos for sale is understandable because no one wants to waste time looking for real estate agents and interacting with various people.

However, unless you have the extensive business knowledge and know exactly what to look for, you’ll want to take the time to hire a realtor.

If you just chat with one real estate agent, you’re more likely to choose the wrong listing agent.

Finding enough qualified applicants will increase your chances of selecting the correct realtor.

You should try to find more than one listing agent if possible.

Here’s how to find a realtor to help you sell your home:

  • Request a recommendation from relatives and friends.
  • Look for agents on the internet.
  • Keep that mailer from your local real estate agent.
  • The objective is to locate a competent real estate agent.

This is made easier by compiling an initial list with enough candidates.

Look up the agents on the internet.

After you’ve made your list, you’ll need to perform some study.

The purpose is to save time by eliminating agents that do not satisfy the basic requirements.

Those bare minimums?

Reviews and personal experience.

This is critical since you don’t want a novice or someone with limited knowledge to sell your most valuable item.

Type each agent’s name followed by “realtor,” “real estate agent,” or “real estate” into a search engine.

Keep an eye out for the following three things:

  • Years of practical experience
  • The total number of homes they’ve sold
  • What was the date of those listings?

However, be sure they are houses they’ve advertised and sold, not ones where they were the buyer’s agent.

Look for reviews on the internet.

When picking a real estate agent, sellers make the mistake of prioritizing reviews.


Because they are easily twisted or faked.

Many real estate brokers would only ask for five-star reviews from clients they know will do so.

And many of these sites have a shoddy or non-existent vetting process.

However, some reviews are genuine.

You should read over that agent’s comments to see if there is any similar phrase that comes up again and again (communication, service, negotiating, caring, etc.).

Are there any unfavorable ones?

If there are one or two, it’s not necessarily a terrible thing, but you want to see how that agency responded.

Reduce the number of agents on your list.
It’s time to condense your list now that you’ve done some research.

I strongly advise you to avoid any agents who have:

  • For more than two years, you haven’t been licensed.
  • I’ve had my license for at least two years but haven’t sold a property in the recent six to twelve months.
  • I’ve had my license for a number of years, but I’ve only sold about ten homes.
  • There are numerous unfavorable reviews.
  • There are only a few five-star reviews.

As a result, cross off any possible applicants from your list who fit any of the criteria listed above.

2. Candidates with qualifications should be interviewed.

Consider selecting a realtor in the same way you would prepare for a job interview.

That’s because that’s exactly what it is.

You can gain important information by interviewing potential candidates before deciding who you want to hire to sell your home.

Many vendors miss out on this opportunity because they are unsure of what information to obtain and how to obtain it.

One of the reasons they choose the wrong listing agent is because of this.

Here’s how to stay away from it.

Pose the appropriate inquiries.

Before picking an agency, most sellers ask a lot of questions.

The issue is that they are asking the incorrect questions.

The majority of them are generic and only serve as a formality.

You’re interviewing real estate brokers to sell your most valuable asset, so keep that in mind.

As a result, regard it as such.

Here are some of the most important questions to ask a realtor before you hire them.

What factors did you consider while determining your proposed listing price?

When you meet with real estate brokers, you’ll get opinions on how much your home should be listed for.

You don’t just want a number, though.

You’re curious about the “how.”

When dealing with the buyer’s agent, if an agent can’t explain the “how,” there’s a significant likelihood they won’t be able to defend their proposed price (or higher).

How many homes similar to mine have you sold in my area?
You want an approximate approximation of how many sales that agent had in your area that are similar to yours.

This refers to the sort of property, its price range, and its proximity.

How many single-family homes have they sold compared to condominiums and townhouses?

And how many of those sales are within driving distance of your home and within your projected value range?

How many times have you acted as both a buyer and a seller in a single transaction?

Many listing agents employ strategies to make this a priority so that they can earn two commissions instead of one.

As a result, you may be able to sell your home for a considerably lesser price.

I’ll explain how to avoid this in a moment.

However, throughout the interview, the purpose is to learn these two things:

  • How many times have they acted as both a buyer and a vendor in a single transaction?
  • The proportion of these sales to their overall sales
  • Will you be willing to reduce your commission?
  • With this, you’re putting the agent to the test.
  • The individual you hire will be negotiating for you for tens of thousands of dollars.
  • What makes you think they’ll negotiate your money if they can’t negotiate their own?
  • You should pay great attention to their instant reaction and how they reply.
  • Do you have any references I may call?

Past clients who are eager to vouch for a reputable real estate agent are always available.

Request three past clients’ names, emails, and phone numbers who have sold a home with that realtor.

Here’s an additional tip…

Research their previous sales and jot down a few addresses before meeting with them.

Then ask whether they can provide you with the names, emails, and phone numbers of prior sellers.

Any listing agent who does this should be at the top of your list.

What marketing strategy do you have in mind?

Real estate agents do not all offer the same services.

So you’re curious about how each agent intends to advertise your house to potential purchasers.

  • Who do they anticipate will be the buyer?
  • What aspects will they highlight in order to increase the value of your home?
  • Which marketing methods will they employ to reach out to potential customers?
  • What’s more, what’s included in their package?
  • Photographs by a professional? Video? Brochures? Staging?

During your initial visit with a real estate agent, don’t make any commitments.

Don’t make a decision on a realtor until you’ve gathered all of the information you require.

During the interview, your purpose was to gather important information.

You’ll have the information you need to choose the best real estate agent to sell your house if you followed the steps in this step.

But now it’s time to evaluate that data.

3. Examine prospective real estate brokers.

The evaluation of potential prospects is the next step in selecting your real estate agent.

You can do so by checking over some of the information you gathered during your interview with them.

Here’s how to go about it…

Examine their previous selling experience.

The ideal candidate will have prior experience selling the following types of properties:

  • Your property type (house vs. condo/townhouse) is the same as yours.
  • In your neighborhood
  • Near the approximate value of your home
  • Is your home a single-family dwelling?

Then you’ll want a local realtor who specializes in selling single-family houses rather than other types of properties.

If you own a condo or townhouse, the same rules apply.

Compare the number of these ads that have sold in your area.

More essential, you want a realtor who has sold in your price range before.

If your home is worth $500k, an agent who mainly sells homes worth much more may not prioritize your sale.

And if your property is worth $1 million or more, you don’t want someone who has a history of selling homes for much less.

However, you should probably not delete any of the agents at this time.

Get a solid sense of how well their experience corresponds to your home and location, and then…

Examine their negotiation abilities.

  • When you inquired about the lesser commission, how did they respond?
  • Did they explain why they charge what they do?
  • Or did they inform you right away that they’ll cut their fee?

This is the point at which you should start thinking about why you shouldn’t use specific listing agents.

Sure, a smaller commission may sound appealing, but hiring a real estate agent exclusively on this basis can end up costing you a lot more.


Because if a real estate agent can’t defend his or her own financial interests, he or she won’t be able to defend yours.

Examine how they arrived at their listing price recommendation.

The next step is to assess each real estate agent’s suggested list price.

But don’t be too fixated on the specific figure.

Rather, concentrate on how they came to be there in the first place.

Make sure the price they choose for the listing is supported by evidence from a competitive market analysis (CMA).

Almost every listing agent will give you with this analysis before or during your initial appointment.

Check to see if the amount they’re suggesting is supported by logic.

If they don’t explain how they arrived at their suggested pricing, one of two options is likely:

  • The real estate agent is new to the business.
  • They’re exaggerating the “value” on purpose to get your business.
  • It’s most likely the latter, since you removed the inexperienced agents at the outset of your search.
  • This should raise a red signal for you, and you should think hard about using that real estate agent to list your home.

In a moment, I’ll expand on this.

4. Compare and contrast marketing strategies.

When it comes to selling a home, marketing is crucial.

It attracts more buyers to your listing, resulting in a greater offer in a shorter period of time.

However, not all real estate brokers will provide you with the same level of service.

This is why you should evaluate the plans of each real estate agent.

First, look at how they plan to present your home.

Each realtor should, at the very least, include the following in their marketing of your home:

  • Posting to the Multiple Listing Service (MLS) and distribution of the listing on all major websites
  • Photographs taken by professionals
  • Property description written by a professional
  • Broker tours and open houses
  • Signage

However, if this is their whole “marketing plan,” you should reconsider hiring them because this is considered the bare minimum.

Look for additional features that will set your home apart from others on the market.

Here are a few examples:

  • Video
  • Photos and video from a drone
  • Brochures made to order
  • Plan of the interior
  • Staging
  • Before you offer your home, make a plan to increase its worth.

These are excellent marketing strategies that can help your home stand out to potential buyers.

What you truly want is to find a listing agent with the finest overall strategy.

One that attracts the right buyer in the shortest period possible.

What is the agent’s strategy?

A house can be sold by any real estate agent.

Particularly in a seller’s market.

There is, however, a reason why certain real estate agents have a track record of selling homes faster and for more money.

What is that reason?

Their marketing strategy is as follows:

  • Their strategy involves negotiations, to be sure, but the strategy comes before.
  • What you want to know (and need to know) is how each agent’s strategy compares to one another.
  • Do they have a strategy in place?
  • Or are they simply listing your home on the MLS and other real estate search sites?

These are the three components of the best plan:

  • Locate the appropriate buyer.
  • The following is a list of selling aspects that potential purchasers find appealing.
  • To maximize reach, marketing channels were utilised.

Compare marketing strategies and give preference to real estate agents that you believe have the greatest overall strategy.

5. Realtors with red flags should be avoided.

Real estate brokers owe their clients a fiduciary obligation, which many of them uphold to the highest standard.

However, as with most professions, there are some you should be aware of.

These are the listing agents who are willing to put their reputation on the line in exchange for a paycheck.

Unfortunately, sellers have a difficult time recognizing themselves.

However, there are three steps you can take to avoid working with one of these seller agents.

Choose an agent who does not have an unrealistic list price.

Some agents are skilled at persuading you that your home can be sold for a higher price.

“Top” real estate agents and local “neighborhood agents” both adopt this strategy.

They use their knowledge to persuade you that they can miraculously acquire a buyer to give you an unreasonable price, in the hopes that you will not choose another listing agent.

They’ll present you with a very up-to-date and competent analysis while also sounding quite convincing.

But they know that your house will be on the market for a while and that you’ll have to lower the price.

For the seller, this usually means a lot of stress and a lower selling price than it would have been if it had been priced correctly from the beginning.

Why would an agent do anything like this?

Because, at the end of the day, you’ll still have to pay them.

Here’s how to stay away from it:

  • Choose a real estate agent who has a significantly greater listing price than the rest.
  • The inflated dollar number may appear appealing, but don’t be fooled.
  • I made this mistake when selling our house before I got into real estate, and it was a nightmare.
  • You don’t want to consider about listing your home above market value since it will start a home selling experience you don’t want to think about.
  • If the agent’s suggested price appears too good to be true, it most likely is.
  • Choose a real estate agent who does not have a high dual agency rate.
  • Typically, the agent you select will only represent you and your interests during the transaction.
  • However, in rare cases, a real estate agent will act as both your agent and the buyer’s agent.
  • This is referred to as “dual agency,” and it means that your agent won’t be able to defend you as well.
  • This happens far more frequently than you may believe.
  • Analyzing each agent’s transaction history is a part of our verification process for finding the most trustworthy listing agents.
  • We consider a variety of factors, including how many times an agent has represented both the seller and the buyer in the same transaction in comparison to the total number of homes they’ve sold.
  • A large number of “top” real estate brokers have a high percentage.
  • In fact, it’s astronomically high (15-20%+).
  • You don’t want to work with a real estate agent that has this statistic on their resume.


Because there will be a conflict of interest between you and your agent.

They’ll have to achieve the best possible sales price for you and the best possible price for the buyer.

As a result, they are unable to represent you in negotiations.

This will result in a larger commission check for your agent (two instead of one), but it will almost certainly result in a lower sale price for you.

Choose agents with a ratio of no more than 8% plus.

It’s preferable if the number is as low as possible.

You can avoid this entirely by informing your agent that you do not want them to represent the buyer.

Don’t sign a contract that you won’t be able to get out of.

With the real estate agent you choose, you’ll sign a contract.

This is something that all house sellers do.

This contract is typically for 6 months (negotiable) and does not include a cancellation option.

One of the most important things to know when selling your house is that you have the option to cancel.

Not because you might dismiss that realtor and hire someone else, but because the possibility of doing so keeps your realtor on their toes.

You want them to understand that you have the option of switching agents at any time.

It will improve the likelihood of your agent prioritizing your sale.

So, before you sign a contract with the agent of your choice, make sure you have the ability to cancel.

If they don’t, don’t choose them.

Before choosing a listing agent, it’s impossible for sellers to know what kind of service they’ll get.

You can find out by calling prior clients of each real estate agent and comparing the responses you receive.

When you speak with them, pay attention not only to what they say, but also to how they say it.

The tone of a person’s voice can sometimes reveal a lot more than the words they’re saying.

Here’s what you should take away from those discussions.

Was the agent acting in their best interests?

This can reveal a lot about the seller’s perception of the real estate agent’s trustworthiness.

Any hesitancy that does not result in a “yes” is something you should be aware of.

A simple “yes” followed by a comprehensive explanation is a good indicator.

What was their level of assistance?

This is a terrific method to learn more about the services that each agent offers and how they can help you sell your home faster.

Did they offer any helpful advice when it came to getting their home ready to sell?

Did they make the seller’s move go more smoothly?

If you have a unique need for assistance, let them know.

What was the quality of their communication and responsiveness?

When selling a home, communication with a real estate agent is undervalued.

Many sellers do not realize this until it is too late.

This is a fantastic chance for you to prevent it.

Was the agent’s phone answered?

How long did it take them to reply?

How fast did they respond to email and text messages?

The last thing you want is to work with a realtor who doesn’t put your needs first.

7. Choose the best realtor for the job.

It’s now time to choose your listing agent.

You now have the following:

  • Several listing agents were interviewed and compared.
  • You’ve weeded out the ones you shouldn’t pick.
  • References were contacted.

If there are still two or more real estate agents in contention, you should trust your instincts.

Who made the most of their first impression?

Is one of them a better personality match for you?

Remember that you’ll be working closely with this person, so comfort should play a role in your decision.

Pick up the phone as soon as you’ve determined the listing agent you want to work with to sell your house.

They’ll go over the contract with you and walk you through the next steps.

This is where your house selling journey will begin.


When it comes to selling a home, picking the appropriate real estate agent is crucial.

Your decision will have an impact on how quickly you sell and how much money you make.

This is our bread and butter if you require assistance. To help you locate the most trustworthy realtor, SoldNest integrates home sale data with your property attributes and our vetting procedures.

If you pay attention to everything we said, you’ll be selling your home with someone who will put your needs before of a commission check.