Improve Your Design With Help Of These Web Design Tips

When it comes to site design, Alchemy Interactive, a premier web design studio in London, offers the following top 10 suggestions:

1. Develop a powerful and distinct brand message.

Your website should project the image you want the world to see, and the good news is that you can completely control that image through web design. At terms of physical design, this entails placing your logo or essential message in the upper left hand corner of the screen, which is where our eyes naturally gravitate.

2. Provide a simple, easy-to-understand navigation system.

A good web designer would make sure that the user is guided throughout the screen and site using design strategies. A short, easy-to-follow navigation route can be ensured by clearly divided sub-sections and even a site map, while excellent use of position, color, contrast, and size can all help focus the eye. Stick to one main navigation menu, make it constant throughout the site, employ sub-navigation, and eliminate drop-down menus to keep it tidy.

3. Make it simple to operate.

Visitors are fickle, and if a website is difficult or cumbersome to navigate, they will abandon it. Ensure that navigation buttons are visible and clearly recognized – towards the top of the page is ideal – and that appropriate links directly from page to page are available so that the user may switch fast when anything piques their interest. Finally, stick to the features that users have grown to anticipate. If text is underlined, for example, your user will naturally assume it is a link.

4. Maintain a steady tone.

Users like to know where they are on a website, therefore if the layout of a page changes abruptly or feels different in any way, visitors will become distracted and disoriented. Maintain consistency – and a professional appearance – by making sure everything is in the same place, from header sizes and typefaces to picture design, color, and style.

5. Keep things straightforward.

The entire point of using a website is for it to be quick and simple to use. Simplicity is crucial in this case.

At the touch of a button, concise, helpful information should be provided. Today’s surfers are impatient, therefore make sure the page can be scanned quickly. That means you shouldn’t be scared to employ (read: leave in) a lot of white space. There is a hypothesis behind this: our eyes do not work in a linear manner by nature. If given the opportunity, they’ll take in more information before zooming in on a specific region of interest in the larger image.

6. Make sure it’s simple to comprehend.

Visitors to your website are unlikely to spend much time there, so make sure that everything about it is simple to comprehend, from the navigation to the copy. Shorter sentences, larger font, sections divided by contrast and color, and, as previously indicated, smart use of white space are all design techniques that can assist make content on a page easier to grasp. To that purpose, some general guidelines apply: never use more than three typefaces or point sizes for a font, and limit lines of text to 18 words – 50-80 characters – at most!

7. Degrade with grace

Because not everyone has the most up-to-date computer or the fastest internet, keep your code as basic as possible without sacrificing the elements you require. HTML code must degrade gracefully, not slowing down or causing difficulties on computers with lesser specifications. If you cause an IT problem on a visitor’s computer, you can bet that consumer will never return… or promote your site to anybody else!

8. Keep your target audience in mind when writing it.

Keep your target audience in mind while producing – or commissioning – copy for your website. Although it may be tempting to exploit the medium to overwhelm the audience with as much information as possible, keep it brief in style and use layman’s terms where possible – or add a glossary if technical jargon are unavoidable. If you want to use search engine optimization (SEO) to attract visitors, you’ll need to think about the key words people will use in their searches. Incorporate these into your article as often as necessary to assist your site climb the search engine rankings.

9. Think about usability.

After all, if your website isn’t useful, people will leave as quickly as a mouse click. Consider the end user’s experience of the site when working on the web design.

It’s a good idea to develop a list of the things a user will want to do on your site, and then double-check that these are simple to accomplish and, if necessary, accessible from the homepage – for example, Start shopping, Current specials, Schedule an appointment, and so on. Then test early on, and test again and again throughout the process. The only way to ensure that your site is as user-friendly as possible is to test it on people who are unfamiliar with your industry.

Check to see if it’s compliant.

A decent website should follow a set of rules. For example, all websites created by Alchemy Interactive, a web design firm based in London, adhere to the Web Accessibility Initiative (WAI). This guarantees that their websites are suitable and accessible for individuals with impairments, and addresses issues like screen flickering, in accordance with the Disability Discrimination Act (DDA).